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Global Marketing: Practical Insights and International Analysis By Carlyle Farrell
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- Sales Rank: #1120101 in Books
- Published on: 2015-10-07
- Released on: 2015-10-08
- Original language: English
- Number of items: 1
- Dimensions: 10.43" h x .85" w x 7.68" l, .84 pounds
- Binding: Paperback
- 360 pages
Review
This book stands out for innovations like the "Spotlight on Research" boxes, which highlight the relevance of academic research to practice, its up-to-date examples, and its crisp and to-the-point approach to the broad terrain it covers, which students and practitioners will find appealing and easier to follow than other texts. (Nicolas Papadopoulos)
Genuinely global in its outlook, feel, focus and examples, augmented with a myriad of all-inclusive ample cases from all over the world, Carlyle Farrell provides lots of variety and plenty of teaching opportunities. This textbook is an enrichment of international marketing literature and an excellent teaching textbook. It is rich, reader friendly, simple and appeals to students with different cultural and academic backgrounds. This book is highly recommended. (Aihie Osarenkhoe)
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