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Social Media Marketing For Dummies By Shiv Singh, Stephanie Diamond

Ebook Free Social Media Marketing For Dummies By Shiv Singh, Stephanie Diamond

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Sales Rank: #757219 in Books
Model: 9781118065143
Published on: 2012-04-03
Original language: English
Number of items: 1
Dimensions: 9.30" h x .90" w x 7.50" l, 1.33 pounds
Binding: Paperback
408 pages

From the Back Cover

Marketing pros and entrepreneurs, here's what you need to know about social media marketing

Social networks are among the most valuable tools for marketers. This book offers advice from marketing pros who have worked for giant global corporations and small businesses. Discover how social media marketing boosts your marketing plan, builds your voice, and reaches your customers on large and small sites. Learn what key influencers can do for you, and more!

A part of the whole — discover where social media marketing fits into the marketing funnel
It's about influence — examine the role of social influencers and their contributions
Do your research — analyze your competitors' efforts and research your customers' online activities
Campaign trail — create a campaign roadmap that defines your objectives, lays out an action plan, and connects with other efforts
Find your voice — learn why your plan needs a voice and find people in your organization to be that voice
It's a new game — compare the wide variety of innovative marketing options on mainstream social platforms
Mobile magic — explore all the mobile options, such as RFID, custom apps and widgets, and mobile communities
Just in time — see what real-time marketing can do

Open the book and find:

Ways to do social media marketing with no budget
How to create Facebook, Twitter, and Google+ strategies
Benefits of tying good works to your brand
Characteristics your voice should have
Tips on using FourSquare®, YouTube®, and LinkedIn
Social media niches to explore
How to make your campaign work with your website
Ten top tools for social media marketing

Learn to:

Build and launch a campaign for a small or large business
Develop a social media voice that appeals to customers
Get your message out to large social networks and niche sites
Make the most of your company website and blog

About the Author
Shiv helps brands transform with the rise of digital having worked in executive level positions on both the agency side and with Fortune 50 companies. He has been recognized by Ad Age as a Media Maven and has been featured on the publication's cover. More recently he was recognized by Adweek as a Top 50 Marketer (no. 19).

The award winning and business results producing work done by his teams and him while at PepsiCo and Visa has been recognized by leading industry and consumer publications from Fortune Magazine and Ad Age to Forbes and The Harvard Business Review. This includes the definition and launch of the new, multi-stakeholder Visa brand platform and communications model, re-imagining card innovation for major Visa clients, evolving the Pepsi brand for the digital era by making it a media brand thru the creation of a global media network and forming the largest multi-dimensional partnership with Twitter in its history.

Shiv is also author of the book, "Social Media Marketing for Dummies" and has written for the Harvard Business Review online, Ad Age, Newsweek and other publications. Shiv also sits on the DMG World Media Board of Governors and is an adviser to early stage startups.

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