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Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
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Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, every major design concept is defined and illustrated. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now. Just a few of the principles that will broaden your design knowledge, promote brainstorming, and help you check the quality of your work:Baby-Face BiasExpectation EffectGolden RationOckham's RazorProximityScaling FallacyThe book is organized alphabetically so that principles can be easily and quickly referenced by name. For those interested in addressing a specific problem of design, the principles havealso been indexed by questions commonly confronting designers (How can I help people learn from my design? How can I enhance the usability of a design? How can I make better design decisions? ...). Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Side notes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
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Product details
Paperback: 272 pages
Publisher: Rockport Publishers; 2nd Second Edition, Revised and Up ed. edition (January 1, 2010)
Language: English
ISBN-10: 1592535879
ISBN-13: 978-1592535873
Product Dimensions:
8.9 x 0.8 x 10.2 inches
Shipping Weight: 1.8 pounds (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
155 customer reviews
Amazon Best Sellers Rank:
#14,855 in Books (See Top 100 in Books)
This is a fantastic book about design very well written; meaningful data that empowers you to understand and create in several fields of human knowledge. Besides it is so well researched that as a tree it opens in many other books you want to read from its bibliography.The only curious detail is the design of the cover... it doesn't change the high quality of the content but is so dull and fragmented in its composition that could make you mislead into think the book is a not very valuable manual.
I've been using this book as the basis for content in my UX design courses for over seven years. It is the best single resource available for the principles of design. It sets out design principles, based in the way the human brain and visual system work. Using these principles, you can judge not only if a design is good or bad, but also *why* it's good or bad.Befitting a book on design, the book itself is well designed. Each principle is summarized in a single page, and the face page shows examples of the principles in action, or being violated.Don't read it at a sitting. Read ten or twelve of them and give them some time to digest. But definitely get through all of them. You'll never think about design of the products and software you use the same way.
If you want to think like Einstein, DaVinci, Newton, Kepler, Gates and Jobs all rolled into one, this book is your cup of Eureka! It gets right to to heart of what makes design, any design: graphic, mechanical, architectural, technological, programming work for the customer/user. As you read over this wide range of examples of what makes great design, it begins to give the reader insights on how great designs work, how good designs become great and how it's time to drop those things that just aren't working. If we are in a business, any business, we must create and provide what users/customers want in a way that they want, a way that is clear, a way that is inviting. Nobody buys great ideas if they're to vague or shoved down their throat. A book of good examples to emulate and bad examples to avoid.
This book is good for beginners and perhaps it was because of my own negligence, but I was very disappointed by the depth of each topic. A single page filled with 20% content and you are done with the topic. It's basically a set of flashcards that teaches you just the terms and what they mean. Not how, why or what situations you need to keep a topic in mind for.If you're a professional looking for insight from another professional that goes into depth; Stay away. You won't be happy. If you are just learning about the fundamentals of design, then grab it and it will be a great piece of knowledge to keep beside you while you learn for the first few months. But, rest assured once you are beyond the very simple stages of design this book will collect dust on your shelf.Overall. Good book. Not bad and not great. But worth twenty bucks...
As a math-person rather than a design-person, I really just wanted something that could give me a Reader's Digest version of some design principles to give me the flavor of the field (the same reason why I love the series "101 Things I Learned in ... School").I have learned so much from this book! Not only does it give me insight into the question of why things around me look they way they do, but it has given me ideas of how to better design my lectures, slides, and hand-outs to improve information acquisition and retention for my students. Moreover, there were several topics with roots in mathematics that I might bring up in my Math for Liberal Arts course. It was also interesting to read about the design principles (or lack of adherence thereof) behind such epic failures as the Jeep Grand Cherokee "unintentional acceleration" debacle.My only "problem" with this book is how engaging and engrossing it is. You might think that because of the little bites of information it presents, it would be easy to read a topic or two in what snippets of time you have, but no, it's more like eating from a huge bag of M&Ms. Each morsel of idea seems to pass too quickly and you want another one. Before you know it, you've nibbled your way through the whole book and it's 4am on a day when you have to get up at 6am. Consider yourself warned!
This is one of my favorite books of the last few years.I buy around 1000 books a year, so that is saying a lot.There are so many parts of life to which this book applies.And so many new and different ideas for the design of anything -- museum exhibits, stores, factories, products, websites, and on and on.I cannot imagine anyone in a leadership position in any field who would not benefit from studying this great book.It is also incredibly well organized, easy on the eye and the brain.But stop on each of the 100+ ideas and think about it for at least a day; how it applies to whatever your own goals are.Remember that Apple's huge success is not based on science and hardcore technology so much as human factors and design -- the kinds of things you will learn in this book.
I'm a college student majoring in interactive media and I bought this book for independent study. My degree courses often deal with specific aspects or applications of design, but I wanted to gain a better understanding of general design principles. I am happy to report that this book is rich with design information that can be utilized by all species of designers!Each topic is given two pages - one page is more text-heavy and the other has visuals that demonstrate or exemplify the design principle at hand. Despite the seemingly brief dedication to each principle, the book is dense, efficient, and favors minimalism so although you may be able to scan over a principle in seconds, you need to take the time and study the information being presented in order to soak all of it in. Lidwell does a fantastic job at providing a survey of some of the most pertinent design principles. I foresee referencing this book throughout the rest of university studies and beyond.
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